LIFESTYLE – More than half of the world’s population is present on social networks

More than half of the world’s population is present on social networks

Users of these platforms have increased by 13 percent in the last year, which is equivalent to 500 million new users

About 61 percent of the world’s population uses the Internet, and just under 57 percent is also a user of social networks, a type of service that has seen its user base grow by 500 million in the last twelve months.

The number of social media users has increased more than 13 percent since July 2020, which is equivalent to more than 500 million users in the last year 12, as reflected in the Digital 2021 report for the month of July from Hootsuite and We Are Social. The data indicates that there are already 4,480 million people who use these platforms, which represents 56.8 percent of the population globally. In addition, the time they dedicate to them has increased, with the daily time spent in them being 2 hours and 24 minutes.

For its part, the number of Internet users is close to 5,000 million (about 61% of the world’s population). Internet users have increased by more than 250 million since the same time last year, registering a year-on-year growth of almost 6 percent, which contrasts with a slight decrease in the time of Internet use.

Social-Media-Users

There are already 5.27 billion mobile phone users, just under 67 percent of the world’s population. 99 percent of social media users access the platforms through a mobile phone. WhatsApp (21.7%), Facebook (21.5%) and Instagram (19.3%) -the three owned by Facebook- are the favorite social networks, and the main reason to be on them and use them is to stay connected with friends and family.

Beyond the networks

The report also shows that almost 39 percent of Internet users aged 16 to 64 listen to streaming music every week, while about 23 percent listen to radio ‘online’, 19.5 percent listen to audiobooks and 18.7 percent, ‘podcasts’.

Women between 25 and 34 years of age are the ones who have searched the most for a symptom of illness on the Internet in the last week (29.4%, compared to 25.4% of men of the same age group). Additionally, 51.2 percent of Internet users purchased or searched for information about a product on the Internet in the past week.

Video games are important to a large part of Internet users. 85 percent between 16 and 64 years old affirm that they play video games, mainly through a ‘smartphone’ (almost 71%), but also through a computer (40%) and a video game console (28.5%) . In addition, 48.7 percent of video game players use YouTube for information and content, although 41.7 percent prefer Facebook.

About 61 percent of the world’s population uses the Internet, and just under 57 percent is also a user of social networks, a type of service that has seen its user base grow by 500 million in the last twelve months.

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