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Versace, Dolce & Gabbana, and Karl Lagerfeld are making their first foray into residential development, choosing Marbella to carry out their first projects, which will create homes of impeccable architecture and luxury.
Marbella, internationally renowned for its glamour, exclusivity, and sophisticated lifestyle, now adds another milestone to its legacy as an iconic city. Three of the world’s most influential fashion houses — Versace, Dolce & Gabbana, and Karl Lagerfeld — have chosen this jewel of the Costa del Sol for their first-ever residential projects, marking their debut in the world of luxury architecture and real estate.
This unprecedented move brings together fashion and design with the luxury property market, giving rise to unique residences that offer not only exclusivity but also a new way of experiencing luxury living. Each project reflects the distinctive aesthetic of its brand, destined to become an international benchmark.
For these legendary brands, this step is a natural evolution — transferring their design vision from haute couture to interior design and residential architecture. Every project is being crafted with the same attention to detail, sophistication, and distinctive character that defines their fashion collections.
The choice of Marbella is no coincidence. In recent years, the city has established itself as one of the most sought-after destinations for high-end tourism and premium real estate investment. Its privileged climate, diverse cultural and gastronomic offerings, and growing infrastructure make it the perfect setting for residential developments of this magnitude.
These projects not only raise the bar for the local property market but also position Marbella as a global showcase for luxury design. They are expected to attract international buyers, collectors, and design enthusiasts who see in them a unique opportunity to live within the world of their favorite brands.
The arrival of Versace, Dolce & Gabbana, and Karl Lagerfeld is not just another real estate launch. It is the confirmation of a trend: the intersection of fashion, art, architecture, and lifestyle. It also signals the future of luxury living, where design takes center stage.
With these projects, Marbella gains not just new square meters of luxury, but also strengthens its status as a European capital of exclusive living. A new chapter begins for the city… and for luxury residential design worldwide.
At Marbella WOHNEN Immobilien we are dedicated to selling the most prestigious properties in Marbella and Costa del Sol
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